{"id":9829,"date":"2016-04-27T15:06:52","date_gmt":"2016-04-27T19:06:52","guid":{"rendered":"https:\/\/wasteadvantagemag.com\/?p=9829"},"modified":"2016-04-27T15:06:52","modified_gmt":"2016-04-27T19:06:52","slug":"can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing","status":"publish","type":"post","link":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/","title":{"rendered":"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing"},"content":{"rendered":"

Consumers know the ubiquitous three-arrow recycling icon means that a package is made of recyclable material. But do they know whether the lid on their tea bottle can stay on, or if their local recycling program is able to process Tetra <\/span>Paks<\/span>?<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>How2Recycle\u202fis trying to clear up any confusion about what can be recycled where, and how, by creating a more thorough, nationally harmonized, on-package label. The traditional recycling symbol with a number in the center was developed decades ago as a way for manufacturers to communicate with recycling facilities or <\/span>reprocessors<\/span>, the organization says. This one is designed specifically for consumers. “Fifty-seven percent of consumers look to a product’s packaging first for recycling information, before looking elsewhere,” says project manager Kelly Cramer. “This data suggests that having a recycling label like How2Recycle on package is important to triggering correct recycling behavior, because it’s where people look for direction.”<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>The effort is a project of <\/span>GreenBlue\u2019s<\/span> Sustainable Packaging Coalition, a nonprofit membership group working to improve packaging sustainability and the public\u2019s understanding of it. Several natural brands including <\/span>WhiteWave<\/span> Foods, Seventh Generation and Happy Family Brands, as well as conventional brands such as Clorox and Kellogg’s, are members and display How2Recycle labels on their packages.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>To read the full story, visit <\/span><\/span>http:\/\/newhope.com\/packaging\/can-i-recycle-brands-adopt-more-thorough-label-make-recycling-less-confusing<\/span><\/span><\/a>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers know the ubiquitous three-arrow recycling icon means that a package is made of recyclable material. But do they know whether the lid on their tea bottle can stay on, […]<\/p>\n","protected":false},"author":1775,"featured_media":9831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6,13],"tags":[],"class_list":["post-9829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-garbage-news","category-recycling-news"],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nCan I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing - 国产麻豆<\/title>\n<meta name=\"description\" content=\"Brands Adopt More Thorough Label to Make Recycling Less Confusing. Consumers know the recycling icon means that a package is made of recyclable material.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing - 国产麻豆\" \/>\n<meta property=\"og:description\" content=\"Brands Adopt More Thorough Label to Make Recycling Less Confusing. Consumers know the recycling icon means that a package is made of recyclable material.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/\" \/>\n<meta property=\"og:site_name\" content=\"国产麻豆\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WasteAdvantageMag\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-27T19:06:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heidi Jensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WasteAdvantage\" \/>\n<meta name=\"twitter:site\" content=\"@WasteAdvantage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heidi Jensen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/\"},\"author\":{\"name\":\"Heidi Jensen\",\"@id\":\"https:\/\/wasteadvantagemag.com\/#\/schema\/person\/9301ea2f7f04abd2b3989ccd406c539e\"},\"headline\":\"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing\",\"datePublished\":\"2016-04-27T19:06:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/\"},\"wordCount\":239,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg\",\"articleSection\":[\"News and Press\",\"Recycling\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/\",\"url\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/\",\"name\":\"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing - 国产麻豆\",\"isPartOf\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg\",\"datePublished\":\"2016-04-27T19:06:52+00:00\",\"description\":\"Brands Adopt More Thorough Label to Make Recycling Less Confusing. Consumers know the recycling icon means that a package is made of recyclable material.\",\"breadcrumb\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#primaryimage\",\"url\":\"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg\",\"contentUrl\":\"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg\",\"width\":360,\"height\":347,\"caption\":\"recycling icon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"国产麻豆\",\"item\":\"https:\/\/wasteadvantagemag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wasteadvantagemag.com\/#website\",\"url\":\"https:\/\/wasteadvantagemag.com\/\",\"name\":\"国产麻豆\",\"description\":\"国产麻豆 is solely dedicated to covering the solid waste and recycling industry with one publication and one price.\",\"publisher\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wasteadvantagemag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wasteadvantagemag.com\/#organization\",\"name\":\"国产麻豆\",\"url\":\"https:\/\/wasteadvantagemag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wasteadvantagemag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2014\/07\/logo_small.png\",\"contentUrl\":\"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2014\/07\/logo_small.png\",\"width\":240,\"height\":44,\"caption\":\"国产麻豆\"},\"image\":{\"@id\":\"https:\/\/wasteadvantagemag.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WasteAdvantageMag\/\",\"https:\/\/x.com\/WasteAdvantage\",\"https:\/\/www.instagram.com\/wasteadvantage\/\",\"https:\/\/www.linkedin.com\/groups\/4303008\/profile\",\"https:\/\/www.youtube.com\/channel\/UCrDyxUu3lFfquvQb4b7v8zA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wasteadvantagemag.com\/#\/schema\/person\/9301ea2f7f04abd2b3989ccd406c539e\",\"name\":\"Heidi Jensen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wasteadvantagemag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b8d8803226988cc3408b2e4c7aa1f756?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b8d8803226988cc3408b2e4c7aa1f756?s=96&d=mm&r=g\",\"caption\":\"Heidi Jensen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing - 国产麻豆","description":"Brands Adopt More Thorough Label to Make Recycling Less Confusing. Consumers know the recycling icon means that a package is made of recyclable material.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/","og_locale":"en_US","og_type":"article","og_title":"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing - 国产麻豆","og_description":"Brands Adopt More Thorough Label to Make Recycling Less Confusing. Consumers know the recycling icon means that a package is made of recyclable material.","og_url":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/","og_site_name":"国产麻豆","article_publisher":"https:\/\/www.facebook.com\/WasteAdvantageMag\/","article_published_time":"2016-04-27T19:06:52+00:00","og_image":[{"width":360,"height":347,"url":"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg","type":"image\/jpeg"}],"author":"Heidi Jensen","twitter_card":"summary_large_image","twitter_creator":"@WasteAdvantage","twitter_site":"@WasteAdvantage","twitter_misc":{"Written by":"Heidi Jensen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#article","isPartOf":{"@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/"},"author":{"name":"Heidi Jensen","@id":"https:\/\/wasteadvantagemag.com\/#\/schema\/person\/9301ea2f7f04abd2b3989ccd406c539e"},"headline":"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing","datePublished":"2016-04-27T19:06:52+00:00","mainEntityOfPage":{"@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/"},"wordCount":239,"commentCount":0,"publisher":{"@id":"https:\/\/wasteadvantagemag.com\/#organization"},"image":{"@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#primaryimage"},"thumbnailUrl":"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg","articleSection":["News and Press","Recycling"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/","url":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/","name":"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing - 国产麻豆","isPartOf":{"@id":"https:\/\/wasteadvantagemag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#primaryimage"},"image":{"@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#primaryimage"},"thumbnailUrl":"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg","datePublished":"2016-04-27T19:06:52+00:00","description":"Brands Adopt More Thorough Label to Make Recycling Less Confusing. Consumers know the recycling icon means that a package is made of recyclable material.","breadcrumb":{"@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#primaryimage","url":"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg","contentUrl":"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg","width":360,"height":347,"caption":"recycling icon"},{"@type":"BreadcrumbList","@id":"https:\/\/wasteadvantagemag.com\/can-i-recycle-this-brands-adopt-more-thorough-label-to-make-recycling-less-confusing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"国产麻豆","item":"https:\/\/wasteadvantagemag.com\/"},{"@type":"ListItem","position":2,"name":"Can I Recycle This? Brands Adopt More Thorough Label to Make Recycling Less Confusing"}]},{"@type":"WebSite","@id":"https:\/\/wasteadvantagemag.com\/#website","url":"https:\/\/wasteadvantagemag.com\/","name":"国产麻豆","description":"国产麻豆 is solely dedicated to covering the solid waste and recycling industry with one publication and one price.","publisher":{"@id":"https:\/\/wasteadvantagemag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wasteadvantagemag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wasteadvantagemag.com\/#organization","name":"国产麻豆","url":"https:\/\/wasteadvantagemag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wasteadvantagemag.com\/#\/schema\/logo\/image\/","url":"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2014\/07\/logo_small.png","contentUrl":"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2014\/07\/logo_small.png","width":240,"height":44,"caption":"国产麻豆"},"image":{"@id":"https:\/\/wasteadvantagemag.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WasteAdvantageMag\/","https:\/\/x.com\/WasteAdvantage","https:\/\/www.instagram.com\/wasteadvantage\/","https:\/\/www.linkedin.com\/groups\/4303008\/profile","https:\/\/www.youtube.com\/channel\/UCrDyxUu3lFfquvQb4b7v8zA"]},{"@type":"Person","@id":"https:\/\/wasteadvantagemag.com\/#\/schema\/person\/9301ea2f7f04abd2b3989ccd406c539e","name":"Heidi Jensen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wasteadvantagemag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b8d8803226988cc3408b2e4c7aa1f756?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8d8803226988cc3408b2e4c7aa1f756?s=96&d=mm&r=g","caption":"Heidi Jensen"}}]}},"jetpack_featured_media_url":"https:\/\/wasteadvantagemag.com\/wp-content\/uploads\/2016\/04\/recycle.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6LYAc-2yx","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/posts\/9829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/users\/1775"}],"replies":[{"embeddable":true,"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/comments?post=9829"}],"version-history":[{"count":0,"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/posts\/9829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/media\/9831"}],"wp:attachment":[{"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/media?parent=9829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/categories?post=9829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wasteadvantagemag.com\/wp-json\/wp\/v2\/tags?post=9829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}