{"id":166705,"date":"2024-07-30T22:47:37","date_gmt":"2024-07-31T02:47:37","guid":{"rendered":"https:\/\/wasteadvantagemag.com\/?p=166705"},"modified":"2024-07-30T21:53:24","modified_gmt":"2024-07-31T01:53:24","slug":"cummins-unveils-new-brand-platform","status":"publish","type":"post","link":"https:\/\/wasteadvantagemag.com\/cummins-unveils-new-brand-platform\/","title":{"rendered":"Cummins Unveils New Brand Platform"},"content":{"rendered":"

Cummins Inc. has unveiled a refreshed brand platform. Sharp design elements, a custom font and a bold tagline \u2014 Power OnwardTM<\/sup> \u2014 demonstrate the company\u2019s commitment to being an industry leader in the next era of smarter, cleaner power. The platform embodies the company\u2019s Destination ZeroTM<\/sup> strategy to go further, faster to reduce the greenhouse gas and air quality impacts of its products. The customer-driven, multi-solution approach will advance engine-based solutions in the core business now while innovating for the future by developing new zero-emission solutions in AcceleraTM<\/sup> by Cummins for diverse applications. The integrated suite of innovative technologies and capabilities, strong customer partnerships and financial strength positions the company to invest in the future and skilled global workforce.<\/p>\n

\u201cFor more than a century, Cummins has continued to push boundaries to innovate and deliver power solutions the world depends on,\u201d said Jennifer Rumsey, Cummins Chair and CEO. \u201cOur new brand platform honors this legacy, while emphasizing our leadership and commitment to our customers and the environment by evolving our portfolio to power a sustainable future.\u201d<\/p>\n

The company is making significant advancements and investments across their comprehensive portfolio of power solutions and the new branding reflects that. The portfolio includes forms of power that span the energy transition: diesel, natural gas, hybrid, electric power and biofuels. This range of options meets customers\u2019 varied and changing needs and empowers them to reduce greenhouse gas emissions, now and in the future.<\/p>\n

Power Onward\u2122 backs the sentiment that every alliance, every breakthrough is another stop on a never-ending journey to be better today than yesterday. The refreshed brand retains the historic Cummins logo, which represents more than 100 years of pushing the limits of what\u2019s possible. This graphic pillar of innovation grounds the energy and mobility sectors currently in an unprecedented time of transition. The custom font, Cummins Innova, underscores the company\u2019s distinction in the market and additional bold colors and powerful imagery bridge the company\u2019s legacy and future.<\/p>\n

\u201cPower Onward\u2122 complements the brand recognition of the Cummins logo as a symbol of innovation and dependability,\u201d said Carole Casto, Vice President \u2013 Marketing and Communications. \u201cOur brand identity has evolved throughout our history but our commitment to powering our customers’ success and supporting communities around the world remains the same.\u201d<\/p>\n

For more information, visit www.cummins.com<\/a>.\u00a0<\/em><\/h5>\n","protected":false},"excerpt":{"rendered":"

Cummins Inc. has unveiled a refreshed brand platform. 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