{"id":166249,"date":"2024-07-23T03:38:52","date_gmt":"2024-07-23T07:38:52","guid":{"rendered":"https:\/\/wasteadvantagemag.com\/?p=166249"},"modified":"2024-07-23T11:15:44","modified_gmt":"2024-07-23T15:15:44","slug":"keep-america-beautiful-launches-largest-litter-cleanup-and-greenup-in-history-to-honor-americas-250th-birthday","status":"publish","type":"post","link":"https:\/\/wasteadvantagemag.com\/keep-america-beautiful-launches-largest-litter-cleanup-and-greenup-in-history-to-honor-americas-250th-birthday\/","title":{"rendered":"Keep America Beautiful\u00ae Launches Largest Litter Cleanup and Greenup in History to Honor America\u2019s 250th Birthday"},"content":{"rendered":"<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p><span data-contrast=\"auto\">Keep America Beautiful kicked off the Greatest American Cleanup<\/span><span data-contrast=\"auto\">\u2122<\/span><span data-contrast=\"auto\">, a campaign to remove 25 billion pieces of litter from the national landscape <\/span><span data-contrast=\"none\">and create <\/span><span data-contrast=\"auto\">a cleaner, greener, and more beautiful America by July 4, 2026, our country\u2019s 250<\/span><span data-contrast=\"auto\">th<\/span><span data-contrast=\"auto\"> birthday.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-contrast=\"auto\">According to a Keep America Beautiful study released in 2021, 90% of Americans believe litter is a problem in their state. The historic cleanup comes amid a new<\/span> <span data-contrast=\"none\">Keep America Beautiful survey conducted by The Harris Poll* among over 2,000 U.S. adults 18+<\/span> <span data-contrast=\"auto\">that shows 87% of Americans are interested in beautifying their communities \u2013 including improving recycling efforts, participating in community cleanups, and creating more green spaces. A majority believe that people coming together to pick up litter can lead to healthier, stronger, \u201cmore neighborly\u201d communities.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p><span data-contrast=\"auto\">\u201cThis is an historic cleanup for an historic moment,\u201d said Keep America Beautiful President and CEO Jennifer Lawson. \u201cAs we come together to celebrate our nation\u2019s 250<\/span><span data-contrast=\"auto\">th<\/span><span data-contrast=\"auto\"> birthday, we all have a role to play in making our country look its very best. We\u2019re inviting all Americans to join us as we pay tribute to the proud legacy and can-do spirit of this beautiful place we call home.\u201d\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Over the next two years, more than 25,000 communities across the nation will be invited to make a new \u201cdeclaration\u201d to clean, green, and beautify their neighborhoods and public spaces. In addition to picking up litter from parks, public spaces, roadsides, and waterways, activities will include planting trees and flowers, cleaning nature trails and recreation areas, painting community murals, and supporting local beautification and recycling efforts.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_testimonial et_pb_testimonial_0 clearfix et_pb_text_align_left et_pb_bg_layout_light et_pb_testimonial_no_image\">\n<div class=\"et_pb_testimonial_portrait\"><span data-contrast=\"auto\">\u201cThe Greatest American Cleanup is not only about picking up trash. We want to inspire individuals and communities to work together towards a more beautiful and more sustainable future,\u201d said<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span class=\"et_pb_testimonial_author\">Jennifer Lawson, <\/span><span class=\"et_pb_testimonial_position\">President and CEO<\/span><span class=\"et_pb_testimonial_separator\">,<\/span> <span class=\"et_pb_testimonial_company\">Keep America Beautiful<\/span><\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p><span data-contrast=\"auto\">Honorary Co-Chairs of the Greatest American Cleanup include the grandchildren of two American presidents:\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lucinda, Jennifer, and Catherine Robb, granddaughters of President Lyndon Johnson and Lady Bird Johnson, who played a pivotal role in beautifying America as First Lady and remains an inspiration to the Keep America Beautiful movement.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lauren Bush Lauren, granddaughter of President George H.W. Bush, whose famous \u201cthousand points of light,\u201d speech encouraged Americans to volunteer their time and talents to their communities.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">\u201cOur grandmother, Lady Bird Johnson, believed deeply in the importance of preserving and enhancing the natural beauty of America for<\/span> <span data-contrast=\"none\">future generations, and I think she\u2019d be pleased that her legacy continues to inspire the Keep America Beautiful movement,\u201d said Co-Chair Lucinda Robb. \u201cIn memory of our grandmother, my sisters and I are honored and delighted to support this important initiative<\/span><span data-contrast=\"auto\">that <\/span><span data-contrast=\"none\">brings Americans together to clean and beautify our communities in celebration of our nation\u2019s 250th birthday.\u201d\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p><span data-contrast=\"auto\">National sponsors of the Greatest American Cleanup include The Coca-Cola Company, iHeart Media, Hilton, Niagara Cares, Carol Cone on Purpose, and The Harris Poll.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-contrast=\"auto\">\u201cThe Coca-Cola Company is proud to be a presenting sponsor of the Greatest American Cleanup,\u201d said Alba Baylin, Vice President of Stakeholder and Social Impact Management, North America Operating Unit at The Coca-Cola Company. \u201cWe care about the impact of every drink we sell, and collection is an important part of our sustainable packaging strategy World Without Waste. Addressing plastic waste takes collective action. We are long-time partners of Keep America Beautiful\u2019s mission and commend their effort on litter reduction across the country ahead of our nation\u2019s 250th birthday.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light\">\n<p class=\"et_pb_text_inner\"><span data-contrast=\"auto\">\u201cBuilding a cleaner, greener America where everyone enjoys the benefits of living in a safe, healthy, and beautiful community has been at the heart of our work for more than 70 years,\u201d Lawson said. \u201cWe\u2019re excited for the opportunity to demonstrate the spirit of the Keep America Beautiful movement and the power of doing beautiful things.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h5 class=\"et_pb_text_inner\"><em>For more information, visit <a href=\"https:\/\/www.kab.org\/greatest\" target=\"_blank\" rel=\"noopener\">kab.org\/greatest<\/a><\/em><\/h5>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Keep America Beautiful kicked off the Greatest American Cleanup\u2122, a campaign to remove 25 billion pieces of litter from the national landscape and create a cleaner, greener, and more beautiful [&hellip;]<\/p>\n","protected":false},"author":1792,"featured_media":166251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[12,646,6,122,13,645],"tags":[],"class_list":["post-166249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collection-transfer-news","category-event","category-garbage-news","category-newsletter-headline","category-recycling-news","category-trends"],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- 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