{"id":136515,"date":"2023-11-01T06:38:21","date_gmt":"2023-11-01T10:38:21","guid":{"rendered":"https:\/\/wasteadvantagemag.com\/?p=136515"},"modified":"2023-11-01T06:38:21","modified_gmt":"2023-11-01T10:38:21","slug":"leveraging-the-sales-process-through-marketing","status":"publish","type":"post","link":"https:\/\/wasteadvantagemag.com\/leveraging-the-sales-process-through-marketing\/","title":{"rendered":"Leveraging the Sales Process Through Marketing"},"content":{"rendered":"
By identifying a potential unique selling proposition and building a sales process around it, waste management companies can differentiate and drive profitability and lay the groundwork for sustainable growth and a promising future.<\/em> Standing out is no mere feat in the ever-evolving world of waste management and junk removal. With the emergence of many new entrants and a race to the bottom in pricing, the landscape can seem daunting for small businesses.<\/p>\n However, every challenge provides an opportunity for those willing to change their approach. In this article, I will uncover how the sales process, anchored on a robust Unique Selling Proposition (USP), can offer groundbreaking solutions to the problems many in the industry face today.<\/p>\n Understanding the Challenges<\/strong> USP: Your Beacon in the Storm<\/strong> Benefits of a strong USP, include:<\/p>\n When building a sales process around your USP, consider:<\/p>\n Future-Proofing Your Business<\/strong> In the world of waste management, the solution is not to shout louder, but to speak more clearly. By identifying a potential USP and building a sales process around it, waste management companies can differentiate and drive profitability and lay the groundwork for sustainable growth and a promising future. Remember, it is not about being the biggest, but the most valuable to your customers. And that starts with having a clear USP and a sales process that amplifies it. | WA<\/p>\n Samuele Barrili\u00a0is a Waste Management Expert and Business Strategist. Born in Cagliari, Italy, Samuele began his career as a salesman in 2010. After earning a degree in Toxicological Chemistry at the University of Cagliari (Sardinia) and many masters in Waste Treatment, he combined his knowledge to define his mission: save the planet helping 6,000 waste management companies to continue to thrive. After nine years in the field, working as a sales and marketing manager for international firms in waste management, Samuele created M4W Marketing For Waste, the first growth agency focused on helping waste management companies.\u00a0Marketing4Waste is the first service dedicated to waste management companies. He can be reached at\u00a0info@marketing4waste.com<\/a>\u00a0or visit\u00a0www.marketing4waste.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" By identifying a potential unique selling proposition and building a sales process around it, waste management companies can differentiate and drive profitability and lay the groundwork for sustainable growth and […]<\/p>\n","protected":false},"author":1775,"featured_media":136517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[95],"tags":[328],"class_list":["post-136515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-articles","tag-business-strategies"],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\n
\nBy \u00a0Samuele Barrili<\/strong><\/p>\n
\nBefore we delve into the solution, let\u2019s better understand the problems at hand:<\/p>\n\n
\nAt the core of any successful marketing and sales strategy lies the USP. The USP is not just what makes you unique; it is your promise to your customers. For waste management and junk removal companies, this could be anything from an off-smell service (\u201cNo bad smell in your condominium thanks to our smell-free trucks\u201d), an environmentally-friendly process (\u201cWe recycle or resell all your waste and we give you a certification\u201d), a faster service (\u201cWe collect your waste in 120 minutes, or it\u2019s free\u201d), a dedicated system to unbreak the glass bottles (\u201cOur box collecting system does not destroy any glass bottle\u201d), and many others.<\/p>\n\n
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\nCommunicate Through Marketing: Ensure all marketing materials, from brochures to websites, echo your USP. This will attract the right customers and make your sales process smoother.<\/li>\n<\/ul>\n
\nA business that stands on the pillars of a strong USP and an effective sales process does more than earn profits. It creates a legacy. For business owners considering selling their company down the line, these foundations ensure that what they have built continues to thrive, making it attractive to potential buyers.<\/p>\n