The National Waste & Recycling Association (NWRA) announces the addition of two key professionals to its staff. Genevieve O鈥橲ullivan has joined as Chief of Communications, and Sara Bixby as Director of Technical and Regulatory. Both professionals bring a wealth of experience and expertise that will be pivotal in advancing NWRA鈥檚 mission to promote the waste and recycling industry.
鈥淲e are thrilled to welcome Genevieve and Sara to the NWRA team,鈥� said Michael E. Hoffman, President and CEO of the NWRA. 鈥淭heir unique skill sets and industry knowledge will help us drive forward the important work of the waste and recycling sector. As we continue to confront complex challenges, their leadership and expertise will be invaluable to our members and the broader community.鈥�
Genevieve comes to NWRA with an extensive background in strategic communications and advocacy work in both the public and private sectors. Prior to joining NWRA, she worked with various associations, heading communications for industries including pesticides, agriculture, and forestry. Her work has spanned issues impacting the food chain, as well as state-level waste and recycling advocacy. Genevieve鈥檚 leadership in communications will bolster NWRA鈥檚 ability to engage with key stakeholders and address critical challenges impacting the industry.
Sara joins NWRA with more than 30 years of experience in solid waste and resource management. Her previous roles include serving as Deputy Executive Director for the Solid Waste Association of North America (SWANA), where she led a variety of impactful projects such as landfill management training programs and the development of the SWANA鈥揅RRA Zero Waste Principles and Practices certification course. At NWRA, Sara will provide leadership on regulatory and environmental matters, supporting NWRA members and the Healthcare Waste Institute.