Detroit Radiator Corporation is excited to announce it is starting off the new year right with a healthy bang, as an official sponsor of Truck Drivers . As a sponsor, Detroit Radiator Corporation will help the Truck Drivers campaign travel the country promoting good health and exercise to drivers, while also demonstrating the correlation between an unhealthy and healthy truck driver with an unhealthy and healthy truck. For the first time ever, Truck Drivers will display an old 1995 custom built Western Star show truck to represent a well-experienced truck driver who is unhealthy and out of shape after 20 years on the road. After the entire truck is rebuilt and revealed by Truck Drivers and its sponsors, it will represent a repaired and healthy truck driver. Interesting health maintence tips and plans for both truckers and trucks will be shared to all that will listen and read along the way.
The campaign will begin at Mid American Truck Show (MATS 2015) on March 26-28, 2015 and end at MATS 2017. The truck will travel to approximately 60 other industry truck shows and over 350 truck and fleet related companies, and more, over the course of the two-year campaign. It will also be featured on the George & Wendy Show (a truck driver reality show where Wendy Parker rides with her husband, George Parker, an owner-operator and Wendy chronicles their adventures and observations from the shotgun position in her blog, website, and in a column for OverDrive Magazine). 鈥淭hrough our investment and involvement in Truck Drivers , we are helping to ensure that broader audiences of truck drivers receive the best education and tools available to live a healthier, longer and more productive life,鈥� said Randy Pruitt, CEO, Detroit Radiator Corporation. 鈥淲e are a company that strives to give back to the trucking industry鈥�, added Pruitt.
Truck Drivers states on its website that in 2010 over the road (OTR) drivers with failing health concerns began a sharp up-hill climb and in just four years, subjecting two out of three drivers from passing their 2014 DOT exam. Heart problems, diabetes and sleep disorders are among these health concerns. 鈥淭he Truck Drivers campaign is proud to feature Detroit Radiator Corporation鈥檚 Radiator, POWERMAX Charge Air Cooler, and AC Condenser in its campaign, as well as Detroit Radiator Corporation advice and informational flyers. These items will display some of the truck products necessary to create a healthy truck at any age,鈥� said Barry Pawelek Sr., Founder & CEO, Truck Drivers . 鈥淥ur organizational team wants this campaign to only feature what we believe are the finest products in the industry,鈥� added Pawelek.
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