Coca-Cola says its bottles will contain an average of 50% recycled content
by 2030, in a bid to help make plastic waste 鲁a thing of the past虏.
The move comes as the drinks giant acknowledged it has a responsibility to
鲁help solve虏 global packaging waste.
It follows a pledge by water brand Evian this week to make all its bottles
from 100% recycled plastic by 2025.
Coca-Cola also said it aims to collect one bottle or can for every one it
sells, in an attempt to recycle the equivalent of 100% of its packaging by
2030 to help tackle litter and marine debris.
But the plans have been heavily criticised by environmental group
Greenpeace, which said they have 鲁fallen flat虏 as the goal fails to address
the 鲁urgency of ocean plastic pollution虏.
The group is calling on the beverage manufacturer to fund alternatives to
single-use plastics, of which it produces 110 billion bottles each year.
James Quincey, president and chief executive of The Coca-Cola Company, said:
鲁The world has a packaging problem 颅 and, like all companies, we have a
responsibility to help solve it.
鲁Bottles and cans shouldn鹿t harm our planet and a litter-free world is
辫辞蝉蝉颈产濒别.虏
He added: 鲁Companies like ours must be leaders. Consumers around the world
care for our planet, and they want and expect companies to take action.
鲁That鹿s exactly what we鹿re going to do and we invite others to join us on
this critical journey.虏
The announcement is part of Coca-Cola鹿s World Without Waste initiative, part
of which aims to make 100% of its packaging recyclable.
The firm said it will work with the World Wildlife Fund and environmental
groups to increase its recycling efforts.
Greenpeace welcomed the firm鹿s plans to increase recycled content in its
bottles from the current 7%.
But it said the scheme was not as ambitious as Coca-Cola UK, which announced
last year that it would increase the content of recycled material in its
bottles to 50% by 2020.
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