Before Pittsfield rolls brand-new trash and recycling toters up city driveways, officials will roll out an education campaign to help residents adjust to the change. Websites, social media posts, brochures, public meetings, radio and television appearances, personal outreach through community organizations are all on their way, with the goal of teaching residents to save money by throwing out less and recycling more. The first round of toters are expected to be delivered to residences next month, with delivery through mid-November.
Workers from the city and Casella Waste Management shot video on location in the residential neighborhoods off Williams Street. The footage will be used in a social media campaign showing residents how the new collection system will work. The standard-sized toters will allow Casella to collect trash with a mechanical arm, rather than having trash collectors gather bags and bins and dump them into the truck by hand.
鈥淲e recognize that the success of the program is really going to depend on the success of our educational campaign,鈥� Mayor Peter Marchetti said in an interview with The Eagle on Friday. 鈥淪o it’s important that as we pledged to the [City] Council, we will be sure to provide all the information [to residents].”