The Arizona Diamondbacks and Bold Reuse are taking a bold step forward in sustainable sports operations, expanding their innovative reusable cup program at Chase Field. With continued support from PepsiCo and hospitality partner Levy, the program, which debuted in 2024, is now extending beyond the Bar-S All-You-Can-Eat Seats to include the Estrella Jalisco Cantina. This milestone reinforces the D-backs鈥� leadership in reducing waste and demonstrates Bold Reuse鈥檚 commitment to scaling reuse solutions across Arizona.
The D-backs made history last season by becoming the first Major League Baseball (MLB) team 鈥� and the first major professional sports venue in Arizona 鈥� to implement a reusable packaging program at scale. During this pilot phase, which began in July 2024 and ran through the remainder of the 2024 MLB season, more than 16,000 reusable cups were used and returned. The program showcases the potential for large-scale reuse within Major League ballparks. This expansion, which is growing to additional areas of the stadium, reinforces the team鈥檚 leadership in sustainability and deepens fan engagement around environmentally responsible game-day practices.
“This expansion is an exciting next step in our commitment to sustainability at Chase Field,” said Derrick Hall, Diamondbacks鈥� President, CEO & General Partner. “The fan participation and overwhelmingly positive feedback from the initial rollout showed us that fans are eager to embrace reuse. By expanding to the Cantina, we鈥檙e not only amplifying our impact but also enhancing the game-day experience with a more premium, sustainable beverage service. This program proves that sustainability and fan enjoyment can go hand in hand.”
Beginning March 24, 2025, fans in both the Bar-S All-You-Can-Eat Seats and the Estrella Jalisco Cantina now enjoy PepsiCo beverages served in reusable cups. Fans simply return their cups to designated 鈥淩eturn Cups Here鈥� bins after use, where Bold Reuse handles collection, sanitization, and redistribution. This expansion not only enhances the game-day experience but also demonstrates how reusable packaging can be seamlessly integrated into high-traffic venues.
For Bold Reuse, this marks a significant milestone in the company鈥檚 growth. As Bold Reuse continues to expand its operations across Arizona, including its newly launched services in Phoenix, the company is proving that reuse is a scalable, effective alternative to single-use waste.
“The Arizona Diamondbacks were the first MLB team to embrace our reuse model, and we鈥檙e thrilled to expand this program with them,” said Heather Watkins, Co-Founder of Bold Reuse. “This initiative isn鈥檛 just about cups鈥攊t鈥檚 about proving that large-scale reuse is possible and impactful. With each expansion, we鈥檙e driving real environmental and economic benefits for teams, venues, and communities alike.”