Love Food Hate Waste Canada, a globally recognized and proven behavior-change campaign, announces its strategic merger with FoodMesh, a leader in food recovery and data analytics. 鈥淧reventing food waste isn鈥檛 just the right thing to do鈥攊t makes social, environmental, and economic sense, now more than ever. With food prices at an all-time high, none of us can afford to waste food,鈥� said Jessica Regan, CEO & Co-Founder of FoodMesh. 鈥淎t FoodMesh, we鈥檙e thrilled to take on the Love Food Hate Waste Canada campaign, building on our work with businesses to reduce waste and now empowering Canadians with practical tools and tips to prevent food waste at home. Together, we can create a waste-free and more affordable future.鈥�
In Canada, 63% of household food waste could have been eaten, costing the average household $1,300 per year. Through its network of campaign partners, Love Food Hate Waste Canada provides Canadians with practical strategies to shop smarter, store food properly, and make the most of every ingredient. Founded in 2016, FoodMesh has helped Canadian food businesses rescue the equivalent of more than 60 million meals, ensuring their surplus food is redirected primarily to charitable organizations that support people facing food insecurity. By adding Love Food Hate Waste Canada into its business portfolio, FoodMesh is now closing the full loop on food waste prevention鈥攂ringing its proven food waste expertise directly into Canadian households. The National Zero Waste Council, an initiative of Metro Vancouver, launched the campaign nationally in 2018. Metro Vancouver will continue to engage as a regional campaign partner from 2025 onwards.
鈥淭丑别 City of Toronto has partnered on the Love Food Hate Waste initiative since 2018 and is excited to continue its support of the campaign with FoodMesh. Food waste reduction is a top priority that aligns with the City鈥檚 Long-term Waste Management Strategy and efforts to reduce the amount of waste being sent to landfill. This campaign provides education and awareness to help the public be more aware of avoidable food waste at home and reduce their waste footprint,鈥� said Charlotte Ueta, Acting Director, Policy, Planning & Outreach, City of Toronto.
“At 搁贰颁驰颁-蚕鲍脡叠贰颁, we firmly believe that every action counts to reduce food waste. For several years, we have been actively involved alongside innovative organizations that share this vision. Through our various financial assistance programs, we have supported proactive organizations that, like us, want to have a positive impact. Thanks to our partners and initiatives, such as the pan-Canadian Love Food Hate Waste campaign, we help raise consumer awareness and offer them concrete solutions to make a real difference. Together, we can change our habits and consume better,鈥� commented Emmanuelle G茅hin, President and CEO, 搁贰颁驰颁-蚕鲍脡叠贰颁.
鈥淟ove Food Hate Waste helps Canadians prevent food waste and save money. Since introducing the campaign to Canada in 2018, we鈥檝e created a strong foundation for addressing food waste in households. We are pleased to see FoodMesh take the helm of Love Food Hate Waste Canada and look forward to continuing to engage as a campaign partner,” said Craig Hodge, Chair of the National Zero Waste Council.
Love Food Hate Waste Canada鈥檚 partners also include Metro Vancouver and the Capital Regional District. 鈥淎t a time when food costs are higher than ever, reducing food waste at home is critical鈥攏ot just to help Canadians save money, but also to fight climate change, right from our fridge doors,鈥� added Regan.